It is sensible for a company to adopt an integrated approach to pricing, paying attention not only to customer needs but also to cost levels and competitor prices.

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An integrated approach to pricing takes into account various factors such as customer needs, cost levels, and competitor prices. This approach helps a company to set optimal prices that can attract customers and also generate profits. Therefore, it is sensible for a company to adopt an integrated approach to pricing.

It Is Sensible for a Company to Adopt an Integrated