Marketing-orientated companies need to take account of where the price of a new product fits into its existing _______ line.
A)brand
B)product
C)company
D)competitive

Question

Quizplus · Accepted Answer

The price of a new product needs to be considered in the context of the company's existing product line to ensure it aligns with the pricing strategy and does not cannibalize sales from other products in the line. Choice A (brand) and C (company) are too broad and do not specifically address the pricing of a new product within an existing line. Choice D (competitive) is relevant but not as directly related to the company's own product line.

Marketing-Orientated Companies Need to Take Account of Where the Price