Price settings send which of the following signals to customers?
A)Durability Cues
B)Quality Cues
C)Technology Cues
D)Satisfaction Cues

Question

Quizplus · Accepted Answer

Price settings send quality cues to customers, indicating the level of quality that they can expect from the product or service. This is because customers generally associate higher prices with higher quality, and lower prices with lower quality.

Price Settings Send Which of the Following Signals to Customers