Which of the following is used as an evaluative criterion for channel members?
A)Quality and position of display
B)Sales volume and value
C)New accounts opened
D)All of the above are used as evaluative criteria

Question

Quizplus · Accepted Answer

All of the options can be used as evaluative criteria for channel members. The quality and position of display can impact the visibility and attractiveness of the product to customers. Sales volume and value can indicate the effectiveness of the channel member in selling the product. New accounts opened can show the ability of the channel member to attract new customers and expand the customer base.

Which of the Following Is Used as an Evaluative Criterion