Which of the following is a criterion used in the selection of potential channel members?
A)Market coverage
B)Brand equity
C)Political standing
D)Level of promotional expenditure

Question

Quizplus · Accepted Answer

Market coverage is a crucial criterion used in the selection of potential channel members. It involves choosing members who can efficiently and effectively cover the target market or geographic region that the product or service is intended for. This helps ensure that the product or service is readily available to the target customers. Brand equity, political standing, and level of promotional expenditure may also be important factors, but they are not primary criteria for selecting channel members.

Which of the Following Is a Criterion Used in the Selection