On its website, Papa John's Pizza compares itself to the competition with the following message: "better ingredients, better pizza". The company wants to achieve:
A) product differentiation.
B) an equilibrium price.
C) a monopoly.
D) a perfectly competitive market.

Question

Quizplus · Accepted Answer

Papa John's uses the marketing message "better ingredients, better pizza" to differentiate its product from competitors and establish a unique brand identity. This is an example of product differentiation.

On Its Website, Papa John's Pizza Compares Itself to the Competition