As your good friend ponders putting some structure to his/her graphic design business idea, which of the following do you not advise him/her to do?
A) Prepare the nonchangeable marketing plan for the next three years, including marketing analysis and marketing strategy.
B) List the work that needs to be done such as (1) computer-assisted design; (2) sales generation; (3) accounting and bookkeeping; (4) purchasing and supply ordering; and so on.
C) List who will do the various jobs, including who will perform the computer work, who will keep the books, and who will go out and create sales.
D) Assign responsibility and authority to certain employees.

Question

Quizplus · Accepted Answer

It is not advisable to prepare a nonchangeable marketing plan for the next three years as the market is constantly changing and evolving, so it is important to remain flexible and adapt to new opportunities and challenges. A more realistic approach would be to prepare a general marketing plan that can be revised and adjusted according to the changing market conditions.

As Your Good Friend Ponders Putting Some Structure to His/her