One of the drivers of the direct-to-store (direct distribution) approach is the upstream migration of value-added logistics services.

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Direct-to-store distribution is increasingly popular because of the growing trend towards value-added logistics services being offered closer to the point of consumption or sale. This has led to a shift away from traditional wholesale and distribution models, and towards a direct-to-store approach.

One of the Drivers of the Direct-To-Store (Direct Distribution) Approach