The view that an organization should discover and satisfy the needs of its consumers in a way that also provides for society's well-being is known as
A)Ethics
B)The societal marketing concept
C)Customer relationship management
D)Macromarketing

Question

Quizplus · Accepted Answer

The societal marketing concept emphasizes the importance of meeting consumer needs and wants while also considering the impact of the organization's actions on society and the environment. It involves integrating social and ethical considerations into the organization's marketing strategy and decision-making process. This concept goes beyond simply satisfying customer demands to also promoting the well-being of society as a whole.

The View That an Organization Should Discover and Satisfy the Needs