Telus uses a web-centric,personalized approach to managing long-term customer relationships electronically.The tool they likely use is known as
A)CRM.
B)eCRM.
C)CR-V.
D)CLV.

Question

Quizplus · Accepted Answer

Telus's personalized approach to managing long-term customer relationships suggests that they use eCRM (electronic customer relationship management), which is a web-based tool that uses customer data to enhance interactions with the customer over their lifetime. A is also a possible answer as CRM (customer relationship management) is a broader term that can include both traditional and electronic approaches, however, the personalized and web-centric approach in the question suggests eCRM specifically. CR-V and CLV are not related to electronic tools for managing customer relationships.

Telus Uses a Web-Centric,personalized Approach to Managing Long-Term Customer Relationships