Which era of business history does the following statement best describe? "We are in the business of satisfying needs and wants of consumers."
A)the production era
B)the sales era
C)the marketing concept era
D)the marketing orientation era

Question

Quizplus · Accepted Answer

The statement "We are in the business of satisfying needs and wants of consumers" reflects the marketing concept era, which began in the mid-20th century. This era emphasizes customer needs and wants as the primary focus of businesses and emphasizes the importance of marketing research and developing products that meet those needs and wants.

Which Era of Business History Does the Following Statement Best