Which of the following statements about customer relationship management is true?
A)Customer relationship management has a short-term focus on increasing profits.
B)Customer relationship management is easy to implement.
C)In an ideal setting, customer relationship management is a personal, ongoing relationship.
D)Very few companies today are engaged in customer relationship management.

Question

Quizplus · Accepted Answer

Customer relationship management is focused on building long-term relationships with customers through providing personalized experiences and ongoing interaction. This helps to foster customer loyalty and improve retention rates.

Answer: None of the other options are true. 
 Customer relationship management has a long-term focus on building relationships, not just short-term profits. It can be difficult to implement, requiring significant investment in technology and training. Many companies have adopted customer relationship management practices in recent years.

Which of the Following Statements About Customer Relationship Management Is