The activity for creating,communicating,delivering,and exchanging offerings that benefit the organization,its stakeholders,and society at large is referred to as _______.
A)Planning
B)Advertising
C)Selling
D)Marketing

Question

Quizplus · Accepted Answer

The activity described can only be marketing, as planning, advertising, and selling are all components of marketing but do not fully encompass the entire process. Marketing involves identifying customer needs/wants, creating products/services, promoting them through advertising or other methods, and selling/fulfilling the customer's needs. The ultimate goal of marketing is to create customer satisfaction and ultimately benefit the organization, stakeholders, and society.

The Activity for Creating,communicating,delivering,and Exchanging Offerings That Benefit the Organization,its