Medtronic,a world leader in heart pacemakers,is not in the medical device business but is in the business of: alleviating pain,restoring health,and extending life.This conscious effort of Medtronic defining their business shows they are paying attention to:
A)the marketing mix
B)corporate culture
C)how narrow or broad their business is
D)marketing strategy

Question

Quizplus · Accepted Answer

Medtronic's conscious effort of defining their business shows they are paying attention to how narrow or broad their business is.

Medtronic,a World Leader in Heart Pacemakers,is Not in the Medical