Changes in the marketing environment are a source of _______ and _______ to be managed.
A)strengths; weaknesses
B)opportunities; threats
C)competitive advantage; competition
D)income; growth

Question

Quizplus · Accepted Answer

Changes in the marketing environment can bring new opportunities that a company can take advantage of, but they can also pose threats that need to be addressed and managed. Therefore, option B is the correct answer. Option A refers to internal factors, option C refers to the competition, and option D is not directly related to changes in the marketing environment.

Changes in the Marketing Environment Are a Source of _______