Subgroups within the larger,or national,culture with unique values,ideas,and attitudes are referred to as:
A)reference groups.
B)family life-cycle stages.
C)dissociative groups.
D)subcultures.

Question

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Subcultures are groups within a larger culture that have distinct beliefs, values, and attitudes. These subgroups may be defined by factors such as ethnicity, religion, geographic region, or other shared characteristics. Examples of subcultures in the United States might include Hispanic Americans, African Americans, or members of the LGBTQ+ community. Understanding the values and norms of subcultures can be important for marketers seeking to target specific consumer groups.

Subgroups Within the Larger,or National,culture with Unique Values,ideas,and Attitudes Are