Consumers' ability to perceive taste differences in chocolate bars is an example of:
A)stimulus discrimination.
B)selective retention.
C)selective comprehension.
D)stimulus generalization.

Question

Quizplus · Accepted Answer

Stimulus discrimination is the ability of a consumer to perceive differences among similar products or stimuli. In the case of taste differences in chocolate bars, consumers are able to discriminate between different brands or varieties of chocolate based on their taste. Selective retention and comprehension refer to how consumers retain and interpret information, respectively, and are not directly related to taste perception. Stimulus generalization is the opposite of discrimination, where consumers perceive similar products or stimuli as being the same.

Consumers' Ability to Perceive Taste Differences in Chocolate Bars Is