The objective and subjective attributes of a brand that consumers use to compare different products are called:
A)temporal states.
B)antecedent states.
C)information sources.
D)evaluative criteria.

Question

Quizplus · Accepted Answer

Evaluative criteria are the objective and subjective attributes of a brand that consumers use to compare different products. Temporal states refer to how a person feels at a given time and antecedent states are situational factors such as mood or location that may influence a purchase decision. Information sources refer to where a consumer gets information about a product.

The Objective and Subjective Attributes of a Brand That Consumers