Prince Sports,Inc.makes different racquets for each of the six sub-segments that it has identified.Prince Sports,Inc.has chosen a:
A)market penetration strategy
B)build-to-order strategy
C)product differentiation strategy
D)mass customization strategy

Question

Quizplus · Accepted Answer

Prince Sports, Inc. has identified six sub-segments and makes different racquets for each sub-segment. This means that the company is using a product differentiation strategy to meet the specific needs and preferences of each sub-segment. This strategy aims to create unique products that stand out from the competition and offer customers more value. This approach is different from a market penetration strategy, which focuses on increasing market share in existing markets, or a build-to-order strategy, which produces products only after the customer has placed an order. Mass customization is also an option, but the question does not provide enough information to conclude that Prince Sports, Inc. is using this strategy.