When Apple initially launched the iPhone,their major focus was on the high-end consumer market.Apple has spent significant time attempting to change the perception of business' who do not view the phone as a business phone,but rather a consumer phone,and therefore,do not issue it to their employees.Apple is working hard at _____________ the iPhone.
A)perceptual mapping
B)product positioning
C)product differentiation
D)repositioning

Question

Quizplus · Accepted Answer

The text mentions that Apple is attempting to change the perception of business' who do not view the phone as a business phone, but rather a consumer phone. Therefore, Apple is working on repositioning the iPhone as a suitable device for business use.

When Apple Initially Launched the IPhone,their Major Focus Was on the High-End