Mass customization is similar to ultra-customization,as the 80/20 rule is similar to ___________ consumer segmentation variable.
A)usage rate
B)psychographic
C)benefits sought
D)behaviour

Question

Quizplus · Accepted Answer

The 80/20 rule states that 80% of a company's revenue comes from 20% of its customers. Similarly, usage rate is a consumer segmentation variable that identifies the frequency and amount of product usage by customers. Mass customization and ultra-customization also focus on understanding individual customers' needs and preferences to offer personalized products and services. Therefore, the usage rate is the most relevant variable among the given options.

Mass Customization Is Similar to Ultra-Customization,as the 80/20 Rule Is