The headline of the ad for the Sleep Number bed by Select Comfort read,"5 Reasons Why You'll Sleep Better on a Sleep Number Bed." From this information,you know that Select Comfort uses _____ segmentation.
A)behavioural
B)psychographic
C)demographic
D)socioeconomic

Question

Quizplus · Accepted Answer

The fact that Select Comfort is using reasons why someone might sleep better on their bed suggests that they are using behavioural segmentation, targeting those who prioritize a good night's sleep.

The Headline of the Ad for the Sleep Number Bed