PepsiCo is assessing whether to launch a brand new type of antioxidant water product.The marketing department has described a selection of the population as: "relatively homogeneous collections of prospective buyers." The marketing department is describing what?
A)market segments
B)demographic clusters
C)organizational buyers
D)ultimate consumers

Question

Quizplus · Accepted Answer

The marketing department is describing market segments, which are groups of consumers with similar needs or characteristics that may be targeted with specific marketing strategies. The description of "relatively homogeneous collections of prospective buyers" suggests that the marketing department has identified distinct segments within the overall market that share similar preferences for antioxidant water products.

PepsiCo Is Assessing Whether to Launch a Brand New Type