In the new-product process,the stage that involves exposing actual products to prospective customers under realistic purchase conditions to see if they will buy is called:
A)commercialization.
B)screening and evaluation.
C)market testing.
D)development.

Question

Quizplus · Accepted Answer

Market testing is the stage in the new-product process that involves exposing actual products to prospective customers under realistic purchase conditions to see if they will buy. This is a crucial stage as it allows the company to test the viability of the product and make necessary changes before launching it in the market. Option A, commercialization, is the stage when the product is introduced to the market after successful market testing. Option B, screening and evaluation, is the first stage of the new-product process that involves evaluating the feasibility and potential of the product idea. Option D, development, involves developing and creating the product prototype after the idea has been approved in the screening and evaluation stage.

In the New-Product Process,the Stage That Involves Exposing Actual Products