Marketing researchers could ask consumers if they would prefer to serve their children juice in easy-to-open pouches,plastic bottles with screw-on caps,or individual easy-open boxes.When the consumers tell the researcher which package concept they prefer,they are taking part in which stage of the new-product process?
A)idea generation
B)development
C)business analysis
D)concept testing

Question

Quizplus · Accepted Answer

The consumers' feedback is being gathered through concept testing, which is the stage where the company evaluates the appeal of a product idea by getting feedback from customers. The other stages mentioned, idea generation, development, and business analysis, are primarily focused on generating, refining, and assessing the viability of the product idea itself, rather than consumer preferences for specific physical aspects of the product such as packaging.

Marketing Researchers Could Ask Consumers If They Would Prefer to Serve