Heinz launched its EZ Squirt Ketchup in an array of unlikely hues-from green and orange to pink and teal-with kid-friendly squeeze bottles and nozzles.When it was introduced,it would have been an example of a:
A)continuous innovation.
B)dynamically continuous innovation.
C)dramatically continuous innovation.
D)discontinuous innovation.

Question

Quizplus · Accepted Answer

Heinz's EZ Squirt Ketchup represents a dynamically continuous innovation because it involves a change in the product that requires a slight change in consumer behavior, such as the new colors and packaging, but does not alter the fundamental way the product is used.

Heinz Launched Its EZ Squirt Ketchup in an Array of Unlikely