The emphasis of a marketing strategy for a dynamically continuous innovation would include:
A)advertising to generate awareness.
B)obtaining widespread distribution.
C)advertising to explain product features and their advantages.
D)setting the price low.

Question

Quizplus · Accepted Answer

For dynamically continuous innovations, consumers typically need more information to understand the benefits and features of the product. Thus, advertising that explains the product's features and advantages is crucial in generating interest and adoption.

Answer: A and B 
 While advertising to explain product features and obtaining widespread distribution are important for dynamically continuous innovations, generating awareness is also crucial to inform potential consumers about the new product. However, setting the price low is not necessarily a key factor in the marketing strategy for this type of innovation.

The Emphasis of a Marketing Strategy for a Dynamically Continuous