The terms continuous innovation,dynamically continuous innovation,and discontinuous innovation,are classifications based on:
A)generated sales.
B)production technology.
C)degree of learning required by the consumer.
D)channels of distribution.

Question

Quizplus · Accepted Answer

The classification of continuous, dynamically continuous, and discontinuous innovation is based on the degree of learning required by the consumer. Continuous innovations require minimal learning, dynamically continuous innovations require some moderate learning, and discontinuous innovations require significant learning and behavior changes on the part of the consumer. The other options listed are not relevant to this classification system.

The Terms Continuous Innovation,dynamically Continuous Innovation,and Discontinuous Innovation,are Classifications Based