With virtually no marketing support,Sanford continues to sell its Liquid Paper correction fluid for use in typewriters,even in the era of word-processing equipment.This is an example of _______ during the decline stage of the product life cycle.

Question

Quizplus · Accepted Answer

Harvesting is the strategy of maintaining low marketing and advertising expenditures and slowly reducing other costs to maximize profits during the decline stage of the product life cycle. Sanford's decision to continue selling Liquid Paper with virtually no marketing support signifies that the company is likely following the harvesting strategy.

With Virtually No Marketing Support,Sanford Continues to Sell Its Liquid