Considering the concept of a service continuum,how would one characterize a tailored suit?
A)a pure good
B)a pure service
C)a service
D)a good-service mix

Question

Quizplus · Accepted Answer

A tailored suit involves both the production of a physical good (the suit itself), as well as a high degree of customization and personalization in the process of fitting and alterations. This makes it a good-service mix, falling somewhere on the continuum between pure goods and pure services.

Considering the Concept of a Service Continuum,how Would One Characterize