A home improvement retailer advertises that it has a popular central vacuum system available for $420.00.The ad suggests that the competition's price is $500.00.It was verified that the competitors did not offer the central vacuum system at $500.00.What deceptive pricing practice is the home improvement retailer attempting?
A)bait and switch
B)comparable value comparison
C)bargains conditional on other purchases
D)comparison with suggested prices

Question

Quizplus · Accepted Answer

The retailer is using a "comparable value comparison" by suggesting a competitor's price that is not accurate, misleading consumers about the value of the deal.

A Home Improvement Retailer Advertises That It Has a Popular