One problem in the interstate trucking industry is the number of trucks that return after making a delivery with an empty truck.There is a website where independent interstate truckers can look for loads that they can carry with them on their return trip.Because the trucks would be returning empty (and inefficiently),truckers,who use this website to get business that they would not have had without it,give a reduced shipping rate.This reduced rate is an example of:
A)yield management pricing.
B)penetration pricing.
C)target pricing.
D)cost-plus pricing.

Question

Quizplus · Accepted Answer

Yield management pricing involves adjusting prices based on fluctuations in supply and demand. The reduced shipping rate offered by the truckers is a result of this practice, as they are adjusting their price in response to the excess supply of empty trucks. Penetration pricing, target pricing, and cost-plus pricing do not directly relate to yield management pricing.

One Problem in the Interstate Trucking Industry Is the Number