The AOI marketing team used the following approach in its Bitter Girls marketing strategy to develop a following in its target market by
A)setting up a Twitter account for each of the Bitter Girls.
B)producing a six-minute YouTube video, featuring a one-minute cameo appearance by each girl.
C)creating a hypothetical LinkedIn "connection" for each Bitter Girl.
D)creating an official Facebook Page, developed a story line on Facebook, and ran highly targeted Facebook ads.

Question

Quizplus · Accepted Answer

Creating an official Facebook Page, developing a story line on Facebook, and running highly targeted Facebook ads is the most effective approach as Facebook is the most popular social media platform worldwide, making it highly accessible to the target market. Additionally, the use of a story line and highly targeted ads will help to create engagement and increase brand awareness among the target market. Twitter, YouTube, and LinkedIn may also be effective platforms, but they are not as widely used among the target market for this campaign.

The AOI Marketing Team Used the Following Approach in Its