What is the best way a brand manager might deal with "key influencers" during a social media attack on a brand?
A)Respond with aggression to get them to back down.
B)Ignore them and they will stop commenting.
C)Undermine their credibility by emphasizing the fact that they are not "experts."
D)Communicate directly and honestly.

Question

Quizplus · Accepted Answer

Communicating directly and honestly with key influencers during a social media attack is the best way to address their concerns and potentially mitigate the impact of the attack. By engaging with them openly and transparently, the brand manager may be able to build trust and gain their support, or at least prevent them from fueling the attack further. Responding with aggression or ignoring them may only exacerbate the situation, while undermining their credibility may backfire if they do have legitimate grievances or concerns.

What Is the Best Way a Brand Manager Might Deal