Frequently used Facebook measures include __________ (the number of people who have opted in to a brand's messages at a given time)and __________ (if someone visits five times in one day,he or she is counted once).
A)followers; fans
B)unique fans; visitors
C)fans; unique visitors
D)fans; unique page views

Question

Quizplus · Accepted Answer

"Fans" refers to the number of people who have liked a brand's Facebook page, while "unique visitors" refers to the number of distinct individuals who have visited the page during a given time period. Therefore, the best choice is C, as it correctly matches the terms with their definitions. Option A is incorrect because "followers" generally refers to Twitter, not Facebook. Option B is incorrect because "visitors" alone does not account for unique individuals. Option D is incorrect because "unique page views" refers to the number of times a particular page has been viewed by distinct individuals, rather than the number of people who have liked a brand's page or opted in to its messages.

Frequently Used Facebook Measures Include __________ (The Number of People