An "active receiver" who is "delighted" with the brand advertised and sends messages to his or her online friends about the brand is referred to as a(n)__________.
A)"expert"
B)"follower"
C)"end-receiver"
D)"evangelist"

Question

Quizplus · Accepted Answer

An "evangelist" is someone who actively promotes and shares their positive experiences with a brand or product with their social circle, often leading to increased brand awareness and credibility. They are passionate advocates for the brand and can influence their friends and followers to become customers themselves.

An "Active Receiver" Who Is "Delighted" with the Brand Advertised