International Business Study Set 5
Quiz 18: Global Marketing and Rd
What Is Channel Length? What Is the Most Important Determinant
What is channel length? What is the most important determinant of channel length? Mention two factors that shorten channel length.
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Describe an exclusive distribution channel.Consider the implications of channel exclusivity for outside firms.
What factors affect the success of a firm's international communications?
Compare and contrast push strategies and pull strategies.
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