Callie Crystal owns and operates one of the most successful local coffee shops in Denver,called The Edgewater Café.Each time a customer purchases their 100^th cup of coffee at The Edgewater Café,they receive a free pound of coffee of their choice.What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program? A) Reducing buyer power with a loyalty program. B) Increasing buyer power with a loyalty program. C) Decreasing supplier power with a differentiated product. D) Creating a substitute product.

Question

Quizplus · Accepted Answer

One way to reduce buyer power is with a loyalty program, which is a program to reward customers based on their spending.

Callie Crystal Owns and Operates One of the Most Successful