Rivalry among existing competitors takes the familiar form of:
A) Substitute products
B) Jockeying for position
C) Positioning the company
D) Influencing the balance

Question

Quizplus · Accepted Answer

Jockeying for position is the most common form of rivalry among existing competitors, where companies compete to gain a better position in the market by offering better products or services, improving distribution, lowering prices, or increasing marketing efforts. Substitute products (A) refer to products that can be used in place of each other, for example, margarine and butter, and while they can create competition, they are not a form of rivalry among existing competitors. Positioning the company (C) and influencing the balance (D) may be tactics used in jockeying for position, but they are not specific forms of rivalry.

Rivalry Among Existing Competitors Takes the Familiar Form Of