Which of the following is NOT a competitive strategy for firms in foreign markets?
A) Licensing
B) Vertical integration
C) Franchising
D) Joint venture

Question

Quizplus · Accepted Answer

Vertical integration is a vertical growth strategy that involves expanding a company's operations either backward into a supplier or forward into a buyer. It is not a competitive strategy for firms in foreign markets. The other options (licensing, franchising, and joint venture) are competitive strategies commonly used by firms in foreign markets.

Which of the Following Is NOT a Competitive Strategy for Firms