Although industries can be characterized as global or multidomestic,few ___ cases of either type exist.
A) "combined"
B) "blended"
C) "hybrid"
D) "pure"

Question

Quizplus · Accepted Answer

The most appropriate choice here is "pure." A pure global industry is one where the same products or services are sold in all markets worldwide, with little to no variation in the marketing mix. A pure multidomestic industry, on the other hand, is one where the products or services are adapted to local markets, with a significant degree of variation in the marketing mix. However, the statement suggests that few cases of either type exist, indicating that industries are likely to be a combination of global and multidomestic elements rather than pure. Therefore, choices A, B, and C are incorrect.

Although Industries Can Be Characterized as Global or Multidomestic,few ___