External and internal assessments are conducted ______ a firm enters global markets.
A) after
B) during
C) before
D) once

Question

Quizplus · Accepted Answer

External and internal assessments are conducted before a firm enters global markets. This is done to evaluate the potential risks and benefits of entering global markets and to assess the firm's readiness to compete in a global marketplace. Conducting these assessments beforehand helps the firm make informed decisions and avoid costly mistakes.

External and Internal Assessments Are Conducted ______ a Firm Enters