_______ is a method of comparing the way a company performs a specific activity with a competitor,potential competitor or company doing the same thing.
A) Benchmarking
B) Imitating
C) Value chain analysis
D) Vertical integration

Question

Quizplus · Accepted Answer

Benchmarking involves comparing a company's performance in a specific activity with that of a competitor, potential competitor, or a company doing the same thing. Through such a comparison, a company can identify areas where it needs to improve and learn best practices from the other company. Imitation involves copying the actions of another company without any comparison, while value chain analysis is a method of breaking down a company's activities into primary and support activities to identify areas where value can be added or costs reduced. Vertical integration is a strategy that involves a company taking control of its supply chain by acquiring suppliers or distributors.

_______ Is a Method of Comparing the Way a Company