A(n)_______ is a limitation or deficiency in one or more of a firm's resources or capabilities relative to its competitors that creates a disadvantage in effectively meeting customer needs.
A) Weakness
B) Threat
C) Competitive limit
D) Marginal resource

Question

Quizplus · Accepted Answer

A weakness is a limitation or deficiency in a firm's resources or capabilities that hinders its ability to effectively compete with rivals in meeting customer needs. Weaknesses can be internal (such as a lack of expertise in a particular area or outdated technology) or external (such as increased competition or changing customer preferences). Identifying and addressing weaknesses is a critical part of a firm's strategic planning process.

A(n)_______ Is a Limitation or Deficiency in One or More