Striving to create and market unique products for varied customer groups is called:
A) Cost leadership
B) Differentiation
C) Focus
D) Concentrated growth

Question

Quizplus · Accepted Answer

Differentiation involves creating unique products or services that stand out from competitors, and marketing them to specific customer groups. Cost leadership and focused strategies may not necessarily involve creating unique products, and concentrated growth refers to expanding within a specific market rather than creating unique products.

Striving to Create and Market Unique Products for Varied Customer