Larger firms often establish an objective by which to gauge their comparative ability for growth and profitability.This is often stated in terms of:
A) Competitive product line
B) Competitive position
C) Product innovation
D) Competitive edge

Question

Quizplus · Accepted Answer

A competitive position involves a company's standing in the marketplace compared to its competitors. As such, it is a useful metric for gauging a firm's comparative ability for growth and profitability. While the other choices may also be important for a company's success, they do not directly speak to the company's competitive position.

Larger Firms Often Establish an Objective by Which to Gauge