Robert Kaplan and David Norton created the _________,a management control system that enables companies to clarify their strategies,translate them into action and provide quantitative feedback as to whether the strategy is creating value,leveraging core competencies,satisfying the company's customers and generating a financial reward to its shareholders.
A) Balance-matrix
B) Shareholder methodology
C) Balanced scorecard
D) Strategic approach

Question

Quizplus · Accepted Answer

The balanced scorecard is a management control system created by Kaplan and Norton. It enables companies to clarify their strategies, translate them into action, and provide quantitative feedback as to whether the strategy is creating value, leveraging core competencies, satisfying customers, and generating a financial return to shareholders.

Robert Kaplan and David Norton Created the _________,A Management Control