What is the advantage of using the real options approach of evaluating a project?
A) It results in better technology investment decisions than a cash flow analysis approach.
B) A firm undertaking solo new product development does not require full investment in the technology before determining if the technology will be successful.
C) It is cheap to use in case of a firm undertaking solo new product development.
D) It is valuable only when there is no uncertainty.
Correct Answer:
Verified
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