NetTech Inc.is a software manufacturing firm.Since it lacks advertising and marketing capabilities,the firm collaborates with Matrix Advertisers Inc.to improve its marketing efforts.This collaboration is based on the combination of _____.
A) supplementary stocks of resources
B) primary resources
C) complementary resources
D) secondary resources

Question

Quizplus · Accepted Answer

The collaboration between NetTech Inc. and Matrix Advertisers Inc. is based on the combination of complementary resources, i.e. resources that each company lacks but the other can provide. NetTech lacks advertising and marketing capabilities, while Matrix Advertisers specializes in these areas, making their resources complementary to each other. The other options (supplementary, primary, and secondary resources) do not accurately describe the nature of the collaboration described in the scenario.