Easymake Webmakers Co.developed new Web designing software to build Web pages for its clients.However,Easymake soon realized it could make more money by selling this software to others wishing to quickly build Web pages to sell their products.Which of the following is the most appropriate strategy for Easymake?
A) It should not sell the Web designing software as it will give rise to competition on the Internet.
B) It should become a licensor of the new Web designing software.
C) It should become a licensee of the new Web designing software.
D) It should make the Web designing software available to users as open source software.

Question

Quizplus · Accepted Answer

By becoming a licensor of the new Web designing software, Easymake can generate revenue from selling the software to others while retaining control over its use and preventing direct competition. This strategy allows Easymake to benefit from the software without giving away its valuable intellectual property.